Discover Maiwe: Clean, natural, and now at Roots
There’s a certain joy in finding skincare that feels good on your skin and for the planet, something simple, honest, and effective.
That’s exactly what we found in Maiwe, the newest brand to join Roots Clean, our curated selection of natural, high-performance skincare.
If you’re someone who loves products that are gentle yet transformative, this is a brand worth getting to know.
A brand grounded in nature
Maiwe’s story began in Patagonia, a region known for its untouched landscapes and rich botanical heritage.
Its core ingredient, rosehip, is harvested from naturally regenerating shrubs that thrive in the region’s wild terrain.
This isn’t your usual rosehip oil. The berries are rich in vitamins, antioxidants, and essential fatty acids, making them incredibly nourishing for the skin.
The brand has a simple philosophy:
Clean ingredients, thoughtful formulas, and deep respect for nature. No fillers or harsh chemicals, only beautifully crafted skincare that lets the ingredients speak for themselves.
What makes Maiwe different
The clean beauty world is crowded, but Maiwe genuinely stands apart because:
- Sustainably sourced botanicals with a focus on biodiversity
- High concentrations of active ingredients, especially the exceptional rosehip oil.
- Minimal, skin-friendly formulations that are perfect even for sensitive skin
- Ethical, transparent production from start to finish
- A focus on long-term skin health, not quick fixes
It’s the kind of skincare that feels grounded without being flashy.
Gentle formulas, real results
Maiwe’s products show that you don’t need aggressive actives to see a visible difference. Their rosehip-infused blends are incredibly effective at:
- Brightening dull or uneven skin
- Supporting collagen and firmness
- Strengthening the moisture barrier
- Calming sensitivity or redness
- Softening early lines and signs of dryness
The textures are lightweight, the scents are soft, and the results feel natural and healthier than your skin.
Why we brought Maiwe to Roots
When we look for brands to join Roots Clean, we’re searching for great products.
We seek brands with values that align with ours: conscious formulations, true efficacy, and a commitment to both people and the planet.
Maiwe embodies all of that.
Its approach to clean beauty aligns perfectly with how we want our clients to experience skincare: safely and mindfully.
Skincare with purpose
Choosing Maiwe means choosing routines that feel intentional and grounded.
Whether you’re new to clean beauty or looking to refine your regimen, Maiwe offers products that make the experience feel calm, thoughtful, and genuinely nourishing.
Experience Maiwe at Roots
If you’re curious to try it, we’d love to walk you through the range in person.
Our team can help you explore our products, understand their benefits, and find the formulas that fit your skin’s needs.Discover Maiwe at Roots and experience clean beauty at its purest.
